Unique Audience

An audience of over 16,500 is anticipated at Spirit of Summer Fair 2010. The Fair attracts high-net-worth, discerning and predominantly female visitors from the wealthiest areas of West London and the Home Counties and who spend a significant amount of money on the products and services they find at the Fair.

Key Fair Facts

• Visitors – 16,500
• Encompasses richest 10% in the country
• Average household income – £105k
• Average age – 45
• Gender – 83% female
• Social grade – 71% of database (70,000) come from the wealthiest ACORN segments in the country
• Geographical profile – 78% of our audience live within 50 miles of Olympia